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Kresge Library Resources for Entrepreneurial Action-Based Learning Projects: Hospitality and Recreation
The resources on this guide are for Ross teams working on entrepreneurial action-based learning projects, including MAP.
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.
IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at firstname.lastname@example.org.
Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at email@example.com for more information.
This database contains data and insight on industries, economies, and consumers worldwide. Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, brand shares, distribution, product ingredients, and packaging. Consumer behavior and economic factors are analyzed to identify future trends. Euromonitor Passport also has country profiles with economic, political, and geographic information.
Technical notes: Users may create a personal account to save results and research, create Alerts and get RSS feeds.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Euromonitor International."