Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Sports Business Resources
Sports Market Analytics
Monthly and annual statistics, market research, media reports and brand’s share-of-market for dozens of sports from archery and backpacking to football and basketball.
Ready-made charts, graphs and excel downloads containing data from thousands of statisical and research resources, including statistics on sports fans, professional sports leagues and teams.
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.
IBISWorld Industry Reports
IBISWorld's coverage of professional sports includes market research on professional sports franchises, and related research reports on television broadcasting and cable providers, sports promotion and agents, fantasy sports and facilities.
Recommended web resources
The Business of Hockey
News package from Forbes includes current NHL team valuations, features on teams, media and brands.
Sports Business Daily
Online version of the Street and Smith's publication. Be sure to check out the Resource Guide for additional data.
The Hockey News
Online version of the dedicated hockey journal covering teams, players and the business of professional hockey.
Wharton Sports Business Initiative
Articles, research and commentary from Wharton's research center whose mission is to "generate and disseminate knowledge about the sports industry."
Business Insider - Sports
Business Insider's coverage dedicated to the business of sports.
The Sporting News
Online version of the venerable sports journal.
The Business of Sports
Industry blog featuring commentary on trends and events related to marketing, social media, sponsorships, finance and sports business management.
Broadcasting and Cable
NHL features from the online version of the trade journal for broadcasters.