Kresge Research Guides: Kresge Library Resources for Entrepreneurial Action-Based Learning Projects: Other specialized industries

Specialized Industry Resources

Vivvix
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- Advertising expenditure information since 1995 for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels.
- Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
Techncial Note: Vivvix uses a pooled login. Set the Sharing option to 'Share with all users' to access them on your next login.
Media Intelligence Center
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- The Media Intelligence Center provides circulation statistics for several thousand US and Canadian newspapers and periodical publications. Reports include statistics on paid and non-paid subscriptions, including digital subscriptions, home delivery and single-copy sales and are in PDF format. Yearly audit reports also include geographic breakdowns of circulation and some demographic information on readership. Search by title, periodical classification, market area, or circulation size.

SBR Net
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- Monthly and annual statistics, market research, media reports, and related content for dozens of sports.