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Kresge Library Resources for Entrepreneurial Action-Based Learning Projects: Other specialized industries
The resources on this guide are for Ross teams working on entrepreneurial action-based learning projects, including MAP.
The Media Intelligence Center provides circulation statistics for several thousand US and Canadian newspapers and periodical publications. Reports include statistics on paid and non-paid subscriptions, including digital subscriptions, home delivery and single-copy sales and are in PDF format. Yearly audit reports also include geographic breakdowns of circulation and some demographic information on readership. Search by title, periodical classification, market area, or circulation size.
Data about automotive inventory, sales, production, prices, specifications, incentives, and partnerships in North America, Europe, and China. This site includes access to the Automotive News Market Data Book from 2002 to the present.
The Kresge subscription includes FULL ACCESS to the data center. Messages that warn "full access required" will not prevent access.
The Market Data Books are available on the Data Center menu.