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Kresge Library Resources for Entrepreneurial Action-Based Learning Projects: Consumer
The resources on this guide are for Ross teams working on entrepreneurial action-based learning projects, including MAP.
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.
Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.
White- and yellow-pages directory listings for all US residences and businesses, supplemented with government information from the Bureau of the Census and other agencies. Additionally, Data Axle offers consumer lifestyle information that can be refined by zip code as well as information about the number of people moving into a particular neighborhood, city or state.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of ReferenceUSA."
Historic company records were created annually from Infogroup's U.S. Business Database; a snapshot of the data is saved each December. Contains company name, mailing address, SIC and NAICS codes, employee size, sales volume, latitude/longitude, and many more variables about each company. Data is available from 1997-2017 in downloadable flat files. Access requires UM login. Access the Historical Datafiles via University Library
SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.
Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.
eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.
Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
Historic company records were created annually from Infogroup's U.S. Business Database; a snapshot of the data is saved each December. Contains company name, mailing address, SIC and NAICS codes, employee size, sales volume, latitude/longitude, and many more variables about each company. Data is available from 1997-2017 in downloadable flat files. Access requires UM login. Access the Historical Datafiles via University Library
