Kresge Research Guides: Kresge Resources for MAP: Consumer & Demographic Research

Best Resources for Consumer Information and Data

Mintel
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- People's attitudes towards a particular product
- Market share information for products
Euromonitor Passport
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- International market data for hundreds of products in nearly 50 countries
- Covers consumer markets, including apparel, food & drink, consumer electronics, and travel & leisure
- Data is excellent and offers detailed Euromonitor reports on consumer markets and trends, consumer companies, brand and market share by company and product
Video tutorials:
- Euromonitor International YouTube Channel
eMarketer
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- Analyst reports and articles on market research and trend analysis on e-business, online marketing, and emerging Internet technologies
- Coverage is international in scope
- This resource provides articles, charts/statistics, and reports on all aspects of internet and online marketing and sales
Video tutorials:
Tutorial Access Demo
Statista
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- Analyst reports and articles on market research and trend analysis on e-business, online marketing, and emerging Internet technologies
- Coverage is international in scope
- This resource provides articles, charts/statistics, and reports on all aspects of internet and online marketing and sales

Demographic Data and Mapping Tools

SimplyAnalytics
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- SimplyMap is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data.
- Data can be downloaded for use with other software such as Excel and GIS
- Contains both census and consumer based data that can target a region, congressional district, state, county, or city
- Ideal for getting business or industry sales figures as well as consumer demographics
- Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.
Data Axle
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- Covers US consumers and businesses, supplemented with government information from the Bureau of the Census and other agencies.
Historic company records were created annually from Infogroup's U.S. Business Database; a snapshot of the data is saved each December. Contains company name, mailing address, SIC and NAICS codes, employee size, sales volume, latitude/longitude, and many more variables about each company. Data is available from 1997-2022 in downloadable flat files. Access requires UM login.
Access the Historical Datafiles via University Library

Social Explorer

"Social Explorer provides easy access to demographic information about the United States, from 1790 to present. Create maps and reports based on decennial censuses of 1940 to 2000."
Also has access to demographic reports through the site

U.S. Census Bureau- American Fact Finder

Under the catagory People is population data for the entire U.S. and some demographic maps by state
Look up the number of establishments, sales, payroll, and employees for an industry using Economic Fact Sheet for an Industry under Business and Government
For city or county level data use the American Community Survey under Data Sets
Additional demographic data on government employment, county business patterns, and more

U.S. Census Data and Mapping Links

Links to additional tools and data available from the Bureau

International demographic data

Eurostat

Brief statistics available for public access from the Statistical Office of the European Communities

United Nations- Statistics Division

Includes multiple databases on population, housing, oil, national accounts, trade, social indicators, and more

National Accounts of Japan

Japanese economic data, including annual and quarterly reporting on national accounts

Japan - Statistics Bureau Home Page

Links to Japanese national sites with economic, business, labor, business and population demographics

ASEAN Statistical Yearbook

Comprehensive statistical resource for the ASEAN nations, including population, health, economic, tourism, trade and more. Published annually

Population Reference Bureau DataFinder

Demographic and other population-related statistics; choose a geography for a list of available statistics

National Bureau of Statistics of China

The US-China Business Council

China statistics and analyses from the USBC

Business Statistics from GovHK

Links to Hong Kong government and business statistics

U.S. Census Bureau - International Statistical Agencies

List of each country’s statistical agencies

More Consumer Research

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Researching the Michigan and Detroit

Research guide includes resources that you may use to find material to support projects related to Michigan and Detroit.

In addition, there are numerous guides through various libraries that you should consult: