An article search can often turn up all kinds of information on your company or industry. An article search allows you to be creative with your keywords describing your industry and/or you can also search on terms like "consumers and attitudes" or "supply chain or SCM or logistics" or "best practices," etc. to see what turns up. Articles are also a great source for finding consumer data. Be on the lookout for research articles related to your topic--look for the data section to see what resources the authors cite (See the Google Scholar search box to the right).
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Google Scholar can be configured to link directly into the Kresge and UM Library databases that you have access to as a Ross and UM student.