Kresge Resources for MAP: Other specialized industries

Vivvix from Kantar Media provides access to spend and media mix trends for brand investment analysis. Vivvix tracks advertising spending by companies, products, and brands across media channels including Network TV, Cable TV, Internet, Syndication, Magazines, Spanish Language TV, Outdoor, and Local Radio.

Use the Explore > Create New Report to:
Understand brands’ investment strategies in detail
Compare campaigns on specific competitive sets
Focus on campaign detail through a wide range of metrics (spend, Share of Voice)

The Media Intelligence Center provides circulation statistics for several thousand US and Canadian newspapers and periodical publications. Reports include statistics on paid and non-paid subscriptions, including digital subscriptions, home delivery and single-copy sales and are in PDF format. Yearly audit reports also include geographic breakdowns of circulation and some demographic information on readership.
Technical notes: Use the Rapid Report on the Reports & Tools menu to quickly see circulation statistics for an individual issue of a publication or to compare stats for multiple issues. Rapid Reports can be downloaded as PDF or Excel files.

Automotive News is a leading source for news articles and special reports on the motor vehicle industry. The “Data Center” reports statistics on automotive sales, productions, inventory, and incentives for the US, Canada, and Mexico.

Access notes: Kresge subscribes to the Data Center only, not the articles written by Automotive News reporters.

Subscription includes access to the 9-year Digital Editions Archive for Automotive News, listed under the 'News' menu.