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Kresge Resources for MAP: Other specialized industries
Ad$pender from Kantar Media tracks advertising spending by companies, products, and brands across many media channels including network TV, cable TV, syndication, Internet, magazines, and outdoor advertising.
Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
The Media Intelligence Center provides circulation statistics for several thousand US and Canadian newspapers and periodical publications. Reports include statistics on paid and non-paid subscriptions, including digital subscriptions, home delivery and single-copy sales and are in PDF format. Yearly audit reports also include geographic breakdowns of circulation and some demographic information on readership.
Technical notes: Use the Rapid Report on the Reports & Tools menu to quickly see circulation statistics for an individual issue of a publication or to compare stats for multiple issues. Rapid Reports can be downloaded as PDF or Excel files.
Automotive News is a leading source for news articles and special reports on the motor vehicle industry. The “Data Center” reports statistics on automotive sales, productions, inventory, and incentives for the US, Canada, and Mexico.
Technical notes: Kresge subscribes to the Data Center only, not the articles written by Automotive News reporters.
Subscription includes access to the 9-year digital archive for Automotive News. Use the "See our 9-year archive" link present on most pages in the Data Center for access.
Technical notes: The Kresge subscription includes FULL ACCESS to the data center. Messages that warn "full access required" will not prevent access. The Market Data Books are available on the Data Center menu. Full text articles from Automotive News are available through the Journal Locator.