Instructions for Kresge Library Database Exercise for MAP
1. Each group will be assigned a database.
2. You will have 10-15 minutes with your group to try searching the database. (NOTE: Choose someone to share their screen if anyone has difficulty getting into the database.)
3. Discussion questions: What kind of information does the database include? For example: Does it have Statistics? Market Research Reports? Industry Reports? Consumer Demographics? Supplier info.? Financial information? Industry Ratios? How would you use this information in a MAP project, business plan and/or other class assignments? Other uses?
4. Choose one person to report back to the class (3 min. or less): Name 2-3 reasons why the class might want to use this database for a MAP project or for creating a business plan, or for other class assignments.
Technical note:If you encounter a login screen, all seats are in use. Try connecting at a later time. Subscription includes 25 seats which are shared across all 3 UM campuses.
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.
Frost & Sullivan is currently unavailable.
ABI/INFORM contains articles from thousands of newspapers and key business magazines such as the Wall Street Journal, Financial Times, Barron’s, the Economist, and the New York Times. It also contains papers from leading academic journals across all major business disciplines.