Consumer profiles and behaviors related to products and services
eMarketer
Focuses on e-business, online marketing, and emerging Internet technologies
Includes articles, charts/statistics, and reports on all aspects of e-marketing plus traditional industries
Great for consumer behavior research in media use, mobile, social media, email and e-commerce
Statista
Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.
MarketResearch.com Academic
Full-text international market research reports, with coverage back to 1994. Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media. Reports from Freedonia, Kalorama, Mind Commerce, Packaged Facts, and Paul Budde Communication are included.
Technical notes: Some older reports may be in Microsoft PowerPoint format. There is a 1 year embargo on reports from Paul Budde Communication Pty Ltd. Includes Freedonia Focus Reports.
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234