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Consumer Marketing Resources: Getting

Getting Started with Marketing Research

Here are some resources that will help you get started with consumer marketing research.  Additionally, please also see the following guides:

Top Consumer Marketing Resources at Kresge Library

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Guide Created By

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Corey Seeman
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234