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Consumer Marketing Resources: Getting
Started

Getting Started with Marketing Research

Here are some resources that will help you get started with consumer marketing research.  Additionally, please also see the following guides:

Top Consumer Marketing Resources at Kresge Library

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Guide Created By

Corey Seeman's picture
Corey Seeman
Contact:
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234
734-717-9734
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