Kresge Research Guides: Consumer Marketing Resources: Getting Started

Top Consumer Marketing Resources at Kresge Library

Euromonitor Passport
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- Euromonitor reports on consumer markets and trends
- Brand and market share data by company and product
- International in scope
Video tutorials:
- Euromonitor International YouTube Channel
Mintel
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- U.S. and European consumer market reports
- Consumer profiles and behaviors related to products and services
eMarketer
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- Focuses on e-business, online marketing, and emerging Internet technologies
- Includes articles, charts/statistics, and reports on all aspects of e-marketing plus traditional industries
- Great for consumer behavior research in media use, mobile, social media, email and e-commerce
Video tutorials:
Tutorial Access Demo
Statista
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Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.
MarketResearch.com Academic
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Full-text international market research reports, with coverage back to 1994. Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media. Reports from Freedonia, Kalorama, Mind Commerce, Packaged Facts, and Paul Budde Communication are included.

Technical notes: Some older reports may be in Microsoft PowerPoint format. There is a 1 year embargo on reports from Paul Budde Communication Pty Ltd. Includes Freedonia Focus Reports.
Video tutorial

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Guide Created By

Corey Seeman

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Contact:

Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234

734-717-9734

Consumer Marketing Resources: Getting Started

Getting Started with Marketing Research

Top Consumer Marketing Resources at Kresge Library

Chat with a Librarian

Guide Created By

Consumer Marketing Resources: Getting
Started