Consumer Marketing Resources: Consumer
Online Behavior

• Analyst reports, charts, statistics and articles on market research and trend analysis for e-business, online marketing, and emerging Internet technologies
• Provides data and analysis of consumers' online behaviors such as:
• Online and mobile coupon use
• Travel searching
• Time spent with media by device
• Types of customer loyalty programs used
• Shopping
• Devices used to access email
• Most common smart phone features used
• Online behaviors from countries around the world

• Reports covering online behaviors mostly in the U.S. and U.K. with a few for other European countries
• Most consumer reports have a section covering online behaviors for that topic
• Online topics include:
• General e-commerce behaviors for a variety of countries
• Beauty
• Online Investing
• Teens & tweens technology and online usage
• Online & streaming video
• Social network gaming
• Living online

Technical notes: Users must create individual accounts in Mintel and login in order to download or export data from the database.

• Analysis of the Internet economy, including web design, digital marketing, site technology, and attitudes of Internet users
• For consumer information, look for reports in the eBusiness & Channel Strategy Professionals or the eCommerce topics