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Resources for Consumer Online Behavior
Analyst reports, charts, statistics and articles on market research and trend analysis for e-business, online marketing, and emerging Internet technologies
Provides data and analysis of
consumers' online behaviors such as:
Online and mobile coupon use
Time spent with media by device
Types of customer loyalty programs used
Devices used to access email
Most common smart phone features used
Online behaviors from countries around the world
Reports covering online behaviors mostly in the U.S. and U.K. with a few for other European countries Most consumer reports have a section covering online behaviors for that topic Online topics include: General e-commerce behaviors for a variety of countries Beauty Online Investing Teens & tweens technology and online usage Online & streaming video Social network gaming Living online Technical notes: Users must create individual accounts in Mintel and login in order to download or export data from the database.
Analysis of the Internet economy, including web design, digital marketing, site technology, and attitudes of Internet users
For consumer information, look for reports in the eBusiness & Channel Strategy Professionals or the eCommerce topics
See these guides for related topics