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Claritas 360 (previously owned by Nielsen) is available through Kantar Media’s SRDS Platform. It has demographic data (primarily from the US Census) and includes PRIZM segmentation insights that classifies households and consumers according to similar characteristics.
Technical notes: Select 'Claritas 360 after login. Access to Claritas 360 and Market Maps and Data. All other content is not available.
This data tool leverages Census data to identify companies and revenues by product category in specified geographic areas around the US. It also can track population makeup of individuals on parameters such as age, gender, race, household size, household income, education attainment, marital status, and language spoken. Geographic regions can be filtered to Census tracts, core-based statistical areas, designated market area, states, counties, zip codes, and many other options.
