Kresge Research Guides: Social Media: Getting Started

Researching Social Media

Resources available for learning more about Social Media. With the prevalence of facebook, twitter, LinkedIn, information may be found in numerous sources. These are the ones most likely to yield greater amounts of information.

Top Social Media Resources at Kresge Library

eMarketer
- Excellent resource on elements of the Internet Economy - including social media
- Includes numerous tables, charts and brief articles
Forrester
- An excellent resource for anything related to social media and the Internet economy
Email alerts available.
Gartner
- Hype Cycle Reports, including annual entries for social media
Email alerts available
Mintel
- Research reports covering the U.S. and European marketplace - especially for consumer goods and services
- Good material on social media as it relates to individual industry segments
IDC
International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics. IDC PlanScapes present a road maps for IT professionals to follow for deploying technologies for enterprise use.

More details about the IDC report and document types is available at IDC.
Statista
- Includes ready-made statistical charts, graphs and tables on many business topics
- Excellent coverage of social media and Internet usage in the U.S. and worldwide

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Guide Created By

Corey Seeman

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Director, Kresge Library Services
Stephen M. Ross School of Business
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