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Social Media: Getting Started

Researching Social Media

Resources available for learning more about Social Media. With the prevalence of facebook, twitter, LinkedIn, information may be found in numerous sources. These are the ones most likely to yield greater amounts of information.

Top Social Media Resources at Kresge Library

eMarketer

Ross Users | UM Users Link

  • Excellent resource on elements of the Internet Economy - including social media
  • Includes numerous tables, charts and brief articles

Forrester

Ross Users Only

  • An excellent resource for anything related to social media and the Internet economy

Gartner

UM Users Link

  •  Hype Cycle Reports, including annual entries for social media

Mintel

Ross users | UM users | Kresge guest users

  • Research reports covering the U.S. and European marketplace - especially for consumer goods and services
  • Good material on social media as it relates to individual industry segments

Statista

Ross users | UM users | Kresge guest users

  • Includes ready-made statistical charts, graphs and tables on many business topics
  • Excellent coverage of social media and Internet usage in the U.S. and worldwide

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Guide Created By

Corey Seeman
Contact:
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
701 Tappan Street, Modular Offices (MOtown)
Ann Arbor, Michigan 48109-1234
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