Kresge Research Guides: Social Media: Industry Databases

Best Resources for Social Media Research

eMarketer
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- Excellent resource on elements of the Internet Economy - including social media
- Includes numerous tables, charts and brief articles
Video tutorials:
Tutorial Access Demo
Forrester
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- Analysis of the Internet economy, including web design, digital marketing, site technology, and attitudes of Internet users
- Includes information on a variety of industries, including automotive, B2B, and retail, for the United States, France, Germany, and the U.K.
Email alerts available.
Gartner
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- News, research, analysis, and events about technology markets and industries, with focus on technology workers, vendors, and investors
- Includes Hype Cycle Reports for social media
- Not all Gartner content is included in this subscription
Email alerts available
Mintel
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- Research reports consumers and social media as it relates to individual industry segments
- Additional reports cover the U.S. and European marketplaces
- Reports combines data and analysis of the competitive landscape, market-share analysis consumer profiles, and demographic issues
IDC
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International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics. IDC PlanScapes present a road maps for IT professionals to follow for deploying technologies for enterprise use.

More details about the IDC report and document types is available at IDC.
Statista
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- Includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls
- Excellent coverage of social media and Internet usage in the U.S. and worldwide.

Other Recommended Social Media Resources

Faulkner's Advisory for IT Studies (FAITS)
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- Includes some general reports on social media as well as company briefs on the leading players in that space
- Useful for tracking technology advancements and trends, strategic planning, competitive analysis, market awareness, implementation support and product and vendor evaluation
- Reports on ebusiness and Internet strategies, wireless communications, application development, IT asset management and related fields
Euromonitor Passport
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- Industry, demographic, consumer and economic data with forecasts for numerous countries and consumer brands worldwide
- Full-text market analysis reports and Euromonitor International market data for hundreds of products in nearly 50 countries
- Some good material on social media as it relates to individual industry segments, primarily with consumer goods
Video tutorials:
- Euromonitor International YouTube Channel
IBISWorld Industry Reports
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- Great coverage of industries in the United States, China and globally
- Resources on social media with individual industries
- Look for the report titled "Social Networking Sites" that will be useful for this growing field
MarketResearch.com Academic
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- Full-text international market research reports, with coverage back to 1994
- Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media
- Many reports will touch upon social media as a means of marketing individual industry segments
Video tutorial

Social Media: Industry Databases

Best Resources for Social Media Research

Other Recommended Social Media Resources

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