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Nonprofit Organizations & NGOs: Communications & Marketing

Research Guide for your Nonprofit or NGO project.

Communicaations, Branding & Marketing Information

Guidestar Articles on Communications, Marketing & Branding

  • Online articles from Guidestar. While brief, they do cover a great number of issues and concepts of importance to nonprofit organizations.
  • Since finances cut across all aspects of nonprofit work, consider viewing all the articles on Guidestar

Getting Attention Blog (from Nancy E. Schwartz)

  • Includes information on nonprofit marketing and branding.
  • See also the articles and cases from her website. The concise articles provide some good insight into nonprofit marketing. 

W.K. Kellogg Foundation

  • From their mission statement: "The W.K. Kellogg Foundation supports children, families and communities as they strengthen and create conditions that propel vulnerable children to achieve success as individuals and as contributors to the larger community and society."
  • The resources provided by the Foundation include communication resources that would benefit nonprofits.

Hershey Cause Communications

  • Excellent resource for nonprofits looking at communication issues.
  • Tools & Publications are excellent and include an extensive Communications Toolkit for nonprofits.

Cause Communications

  • Another excellent resource on communications
  • Key Findings include a great summary of communication effectiveness for a report completed in 2008. 

Cause Marketing

Getting Attention Blog (from Nancy E. Schwartz)

Cause Marketing Forum

  • Annual conference that brings together people to review best practices and outcomes.
  • Visit the Knowledge Center for articles, news, reports and cause marketing 101.

Foundation Center information on Cause-Related Marketing

  • Includes a nice overview and excellent reading list of articles. 

Committee Encouraging Corporate Philanthropy

  • From their site: "The Committee Encouraging Corporate Philanthropy is the only international forum of business CEOs and chairpersons focused exclusively on corporate philanthropy. CECP’s mission is to lead the business community in raising the level and quality of corporate philanthropy. We offer our members essential resources, including a proprietary online benchmarking tool, networking programs, research, and opportunities for best-practice sharing. "
  • The Research section of their site has great information about cause marketing and philanthropy. 


Social Media and Nonprofits

Nonprofit Social Media Primer

  • Excellent white paper from Blackbaud, a company that provides technology solutions for nonprofits. While it does promote their proprietary solutions, it does give good general assessments that will be useful for people looking at this technology. 

Beth's Blog

  • From the blog - "Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award."
  • Good entries and links to reports on social media and nonprofits. 

Nonprofit Tech 2.0: A Social Media Guide for Nonprofits

  • From the blog- it's goal is to help "nonprofit organizations utilize the Internet as a tool for social change." 

Google Scholar Search

Google Scholar Search