Kresge Research Guides: BA 500 Resources: Consumer & Demographic Research

Best Resources for Consumer Information and Data

Mintel
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Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.
Euromonitor Passport
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This database contains data and insight on industries, economies, and consumers worldwide. Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, brand shares, distribution, product ingredients, and packaging. Consumer behavior and economic factors are analyzed to identify future trends. Euromonitor Passport also has country profiles with economic, political, and geographic information.
Technical notes: Users may create a personal account to save results and research, create Alerts and get RSS feeds.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Euromonitor International."
Video tutorials:
- Euromonitor International YouTube Channel
eMarketer
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eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
- Help Guide
Video tutorials:
Tutorial Access Demo
Statista
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Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.

Demographic Data and Mapping Tools

SimplyAnalytics
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SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.

Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.
Data Axle
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White- and yellow-pages directory listings for all US residences and businesses, supplemented with government information from the Bureau of the Census and other agencies. Additionally, Data Axle offers consumer lifestyle information that can be refined by zip code as well as information about the number of people moving into a particular neighborhood, city or state.

Historical data from 1997-2022 is available for download through University Library.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of ReferenceUSA."
Historic company records were created annually from Infogroup's U.S. Business Database; a snapshot of the data is saved each December. Contains company name, mailing address, SIC and NAICS codes, employee size, sales volume, latitude/longitude, and many more variables about each company. Data is available from 1997-2022 in downloadable flat files. Access requires UM login.
Access the Historical Datafiles via University Library

Social Explorer

"Social Explorer provides easy access to demographic information about the United States, from 1790 to present. Create maps and reports based on decennial censuses of 1940 to 2000."
Also has access to demographic reports through the site

U.S. Census Bureau Data

Additional demographic data on government employment, county business patterns, and more

U.S. Census Data and Mapping Links

Links to additional tools and data available from the Bureau

International Demographic Data

U.S. Census Bureau - International Statistical Agencies

List of each country’s statistical agencies

Eurostat

Brief statistics available for public access from the Statistical Office of the European Communities

United Nations- Statistics Division

Includes multiple databases on population, housing, oil, national accounts, trade, social indicators, and more

National Accounts of Japan

Japanese economic data, including annual and quarterly reporting on national accounts

Japan - Statistics Bureau Home Page

Links to Japanese national sites with economic, business, labor, business and population demographics

ASEAN Statistical Yearbook

Comprehensive statistical resource for the ASEAN nations, including population, health, economic, tourism, trade and more
Published annually

Population Reference Bureau DataFinder

Demographic and other population-related statistics; choose a geography for a list of available statistics

National Bureau of Statistics of China

The US-China Business Council

China statistics and analyses from the USBC

Business Statistics from GovHK

Links to Hong Kong government and business statistics

More Consumer Research

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