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BA 500 Resources: Getting Started

Market Mapping Resources

The 5Cs of Market Analysis

  • Company
    • Choose a company
    • What products does this company offer? What makes them different?
    • Hint: don't fall down a research rabbit hole looking at smaller companies
  • Consumers
    • Who buys the company's product?  
  • Competitors
    • Who are the major players in the industry? What products are they offering?
  • Context 
    • What is the context in which the business operates?
    • Consider doing a PESTEL analysis
  • Channel Partners
    • Who might the company partner with? 
    • You may also find the Supply Chain Guide to be helpful here

Kresge Library Basics

Essentials you need to know to use Kresge Library Resources effectively during BA 500 and beyond.

Questions? Reach out to a Kresge librarian!  We are always happy to help!

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