BA 500 Resources: Getting Started

The 5Cs of Market Analysis

• Company
  • Choose a company
  • What products does this company offer? What makes them different?
  • Hint: don't fall down a research rabbit hole looking at smaller companies
• Consumers
  • Who buys the company's product?  
• Competitors
  • Who are the major players in the industry? What products are they offering?
• Context 
  • What is the context in which the business operates?
  • Consider doing a PESTEL analysis
• Channel Partners
  • Who might the company partner with? 
  • You may also find the Supply Chain Guide to be helpful here

Essentials you need to know to use Kresge Library Resources effectively during BA 500 and beyond.

• Kresge Home
  • Kresge Library Database List (A-Z)
  • Kresge Research Guides

Questions? Reach out to a Kresge librarian!  We are always happy to help!