An article search can often turn up all kinds of information on your company or industry. An article search allows you to be creative with your keywords describing your industry and/or you can also search on terms like "consumers and attitudes" or "supply chain or SCM or logistics" or "best practices," etc. to see what turns up. Articles are also a great source for finding consumer data. Be on the lookout for research articles related to your topic--look for the data section to see what resources the authors cite.
Google Scholar allows you to set your preference so that it 'knows' you are a current member of the University of Michigan community. This will allow Google Scholar to present you with direct links to journal articles that are in the Library databases.
To set up Library Links in Google Scholar:
Note: Google Scholar saves these settings using cookies on your computer. If you regularly switch computers or do not have cookies turned on, you will need to set these everytime you use Google Scholar.