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ES 395 Entrepreneurial Management: Getting Started

Prof. Len Middleton ( Librarian Sally Ziph (

Resources for your ES395 Project

This Kresge Guide will help you complete your team's Business Plan assignment for ES 395.

Contact me (Librarian Sally Ziph to get your Team's Librarian Assignment and to set up your team's first appointment. Librarian Mary Catherine Moeller ( will also be working with the teams. 

Note: All Kresge Librarians are familiar with ES 395 and can help you with questions, but try contacting your Team Librarian first.  


Instructions for Database Exercise

1. Each group will be assigned a database. 

2. You will have 10-15 minutes with your group to try searching the database.

(NOTE: Choose someone to share their screen if anyone has difficulty getting into the database.)

3. Discuss. What kind of information does the database include? (For example, does it have statistics? Markets/Industry information? Consumer information? Supplier info? Financial info/ratios?) How could you use this information in the creation of a business plan?

4. Choose one person to report back to the class (3 min. or less): Name 2-3 reasons why the class might want to use this database for their business plan.


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