For this project, each group will be required to collect information on an industry and the businesses in it, and then analyze the industry and at least two firms in the industry. This project serves at least three educational objectives: 1) it helps you learn how to gather information on industries and firms, 2) it provides and opportunity to practice your skills in strategic analyis, and 3) it offers a chance to learn how to work in teams, tapping on your detailed knowledge of different functional areas.
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Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.Email a Librarian
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A-Z database list over 90 business databases. Use this list if Guide links do not work.