Kresge Research Guides: STRAT 591 Corporate Strategy: Information Technologies

Best Information Technology and eCommerce Resources

eMarketer
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Why use this?
- Great coverage of the electronic resource market
- Information on emerging technology
- Research about the Internet including online advertising and more
Video tutorials:
Tutorial Access Demo
Forrester
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- Market, industry and technical research covering the Internet economy, web design, digital marketing, site technology, and cases
- Specific markets include a variety of vertical industries, including automotive, B2B and consumer retail
Email alerts available.
IDC
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International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics. IDC PlanScapes present a road maps for IT professionals to follow for deploying technologies for enterprise use.

More details about the IDC report and document types is available at IDC.
Gartner
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- Great coverage of technology
- Some reports are not accessible through the library's subscription
- Check out the hype cycle reports - they explore trends, especially useful for social media
Email alerts available