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Business Research Resources for "Non-Business-y" Types: Industries
An accompanying guide to the Enriching Scholarship presentation of the same name: https://ttc.iss.lsa.umich.edu/ttc/sessions/business-research-tips-for-non-business-y-types/
Consumer market information, demographic and economic forecast data for many countries and regions. Lots of great reports or check out the Menu Search to build a data set by varioius categories and geographies.
Euromonitor Passport is also cross-listed under the International and Consumer sections.
Database features wider range of industries covered than Standard & Poor’s NetAdvantage. Individual reports include information such as product and service segmentation, barriers to entry, and major players.
Our academic subscription to this database gives us access to select full-text international market research reports. Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media.
Includes statistics on auto and light truck production, including model.
Technical notes: The Kresge subscription includes FULL ACCESS to the data center. Messages that warn "full access required" will not prevent access. The Market Data Books are available on the Data Center menu. Full text articles from Automotive News are available through the Journal Locator.
Monthly and annual statistics, market research, media reports, and related content for dozens of sports.
Industry Research Tips
First: Define your industry:
If you're looking at the "beauty" industry, does that mean make-up/cosmetics? Or does it also including shampoos and soaps, etc.? Does the underwear industry include lingerie? Long underwear? Men's? Women's?
Not every database covers every industry--search multiple sources and be willing to look for related or broader categories. Remember that the more granular or 'niche-y' you get, the more difficult it will be to find information.
The answer may not even be in a database
Remember to ask yourself "Who cares?"
Google industry keywords and add in terms like "association" or "organization" and see what comes up.
Try to identify library guides from other institutions (or your own!) by Googling industry keywords and adding in terms like "library" and "guide" and limit to site:.edu
Do an article search on industry keywords and be on the lookout for references to sources of data.
Similarly, you can do a Google Scholar search on your industry keywords and look for data sources.