An article search can often turn up all kinds of information on your company or industry. An article search allows you to be creative with your keywords describing your industry and/or you can also search on terms like "consumers and attitudes" or "supply chain or SCM or logistics" or "best practices," etc. to see what turns up. Articles are also a great source for finding consumer data. Be on the lookout for research articles related to your topic--look for the data section to see what resources the authors cite (See the Google Scholar search box to the right).
Use Google Scholar to do a quick search across article database content as well as white papers and other academic publications. Be on the lookout for the sources of data cited in the papers you find.
Note: Be sure to use the Settings--Library Links function to add the University of Michigan Ann Arbor and the Kresge Business Administration Library to be pointed to all UMich full-text access.