Here are a variety of readings that you have access to for your research on branding.
Brand society : how brands transform management and lifestyle by 
Creating Passionbrands by 
Global Marketing Strategies for the Promotion of Luxury Goods by Journal of Marketing - (Catalog Link for more options)
Journal of Marketing Research - (Catalog Link for more options)
Journal of Consumer Research - (Catalog Link for more options)
International Journal of Research in Marketing - (Catalog Link for more options)
Harvard Business Review (HBR) - (Catalog Link for more options)
Advertising Age - (Catalog Link for more options)
Adweek - (Catalog Link for more options)
Brandweek - (Catalog Link for more options - through 2011 only)
Bloomberg Businessweek - (Catalog Link for more options)
The Economist - (Catalog Link for more options. If you need help finding an article, please contact Kresge Library).
Forbes - (Catalog Link for more options)
Fortune - (Catalog Link for more options)
Mark Ritson - www.marketingritson.com & @markritson (twitter)
Campaign Brands Hub - www.marketingmagazine.co.uk
The Brandgym - www.thebrandgym.com/blog
Helen Edwards - @helenedw (twitter)
Tom Goodwin - @tomfgoodwin (twitter)
Rory Sutherland - @rorysutherland (twitter)
Martin Weigel - @mweigel (twitter)
