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MKT 603 Strategic Brand Management (Fall 2022): Getting Started

Guide for Marketing 603 - Fall 2022 with Professor Katherine Burson.

Finding Advertising Data

Here are the key resources that will help you find marketing data for your project.



Psychology Resources

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Guide Created By

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Corey Seeman
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234