Kresge Research Guides: Travel and Tourism Industry: Industry Research

Top Travel and Tourism Resources at Kresge Library

Euromonitor Passport
This database contains data and insight on industries, economies, and consumers worldwide. Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, brand shares, distribution, product ingredients, and packaging. Consumer behavior and economic factors are analyzed to identify future trends. Euromonitor Passport also has country profiles with economic, political, and geographic information.
Technical notes: Users may create a personal account to save results and research, create Alerts and get RSS feeds.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Euromonitor International."
Video tutorials:
- Euromonitor International YouTube Channel
Mintel
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.
Statista
Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.
IBISWorld Industry Reports
Alumni access is temporarily unavailable

IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.

Video tutorials:
- IBISWorld industry reports
- Help guide
STR SHARE Center
Academic data set for the hotel industry from Smith Travel Research. Includes performance, company statistics, forecasts, hotel census, and property and room counts. Contact a librarian for information on accessing this data.

Terms of Use: Data made available through the STR SHARE Center may only be used in the class room, for a student project, or research, by the faculty, staff and currently-enrolled students of your school. The data may not be made available to or shown to any person outside, such as any local hotel property, any hotel company, any local convention and visitors bureau (or similar agency), any benchmarking firm (whether or not such firm competes directly or indirectly with STR) or any consulting firm. The data cannot be used for any profit-generating enterprise, either directly or indirectly, such as, but not limited to, any benchmarking services (whether or not such services are in direct or indirect competition with STR) or any sort of trade of services.

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