An article search can often turn up all kinds of information on your company or industry. An article search allows you to be creative with your keywords describing your industry and/or you can also search on terms like "consumers and attitudes" or "supply chain or SCM or logistics" or "best practices," etc. to see what turns up. Articles are also a great source for finding consumer data. Be on the lookout for research articles related to your topic--look for the data section to see what resources the authors cite (See the Google Scholar search box to the right).
Google Scholar searches a set of trusted resources that specifically focus on scholarly literature. Google Scholar is a good place to start to locate scholarly articles, books, theses and other literature on your topic.
Google Scholar can be configured to link directly into the Kresge and UM Library databases that you have access to as a Ross and UM student.