Kresge Research Guides: MsE Masters of Entrepreneurship Summer Projects: Other specialized industries

Specialized Industry Resources

Ad$pender
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- Advertising expenditure information since 1995 for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels.
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Media Intelligence Center
- The Media Intelligence Center provides circulation statistics for several thousand US and Canadian newspapers and periodical publications. Reports include statistics on paid and non-paid subscriptions, including digital subscriptions, home delivery and single-copy sales and are in PDF format. Yearly audit reports also include geographic breakdowns of circulation and some demographic information on readership. Search by title, periodical classification, market area, or circulation size.

Sports Market Analytics
- Monthly and annual statistics, market research, media reports, and related content for dozens of sports.