Kresge Research Guides: MsE Masters of Entrepreneurship Summer Projects: Information Technologies

Best Information Technology and eCommerce Resources

eMarketer
- Analyst reports and articles on market research and trend analysis on e-business, online marketing, and emerging Internet technologies
- Coverage is international in scope
- This resource provides articles, charts/statistics, and reports on all aspects of internet and online marketing and sales
Video tutorials:
Tutorial Access Demo
Forrester
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- Market, industry and technical research covering the Internet economy, web design, digital marketing, site technology, and cases.
- Specific markets include a variety of vertical industries, including automotive, B2B and consumer retail
Email alerts available.
Gartner
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- Great coverage of technology
- Some reports are not accessible through the library's subscription
- Check out the hype cycle reports - they explore trends, especially useful for social media
Email alerts available