Two librarians have been assigned to BA/STRAT 445 Teams. Please reach out to the librarian corresponding to your section.
​Researching the Base of the Pyramid (or Bottom of the Pyramid) can be tricky. Kresge Library has some really great resources for your needs.
When you are conducting research, be sure to use the article databases. With smaller ventures, we often find that articles will provide a level of detail that is missing in many of the more conventional business resources.
Some additional guides to check out include:
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