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Base of the Pyramid Markets: Getting Started

This is a guide to support research into Base of the Pyramid (or Bottom of the Pyramid) Markets in emerging economies.

Researching Base of the Pyramid Markets

​Researching the Base of the Pyramid (or Bottom of the Pyramid) can be tricky.  Kresge Library has some really great resources for your needs.  

When you are conducting research, be sure to use the article databases.  With smaller ventures, we often find that articles will provide a level of detail that is missing in many of the more conventional business resources.

Some additional guides to check out include:

Top Base of the Pyramid Resources at Kresge Library

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Guide Created By

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Corey Seeman
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234