Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Support for your BA/STRAT 445 Course Project
Two librarians have been assigned to BA/STRAT 445 Teams. Please reach out to the librarian corresponding to your section.
Researching Base of the Pyramid Markets
Researching the Base of the Pyramid (or Bottom of the Pyramid) can be tricky. Kresge Library has some really great resources for your needs.
When you are conducting research, be sure to use the article databases. With smaller ventures, we often find that articles will provide a level of detail that is missing in many of the more conventional business resources.
Some additional guides to check out include:
Top Base of the Pyramid Resources at Kresge Library
EMIS Emerging Markets
EMIS includes company profiles, news, market reports, country reports, and data on global emerging markets. EMIS is also a clearing house for several industry research and market firms such as Allied Market Research, Arizton Advisory and Intelligence, BIS Research, BMI Research, BuddeComm Telecom Reports, Economist Intelligence Unit (EIU) Industry Reports, GlobalData, MarketLine, Mordor Intelligence, and Oxford Economics.
Technical notes: Users must create individual accounts in EMIS and login in order to download or export data from the database.
World Bank e-Library
World Bank e-Library has thousands of World Bank publications, Policy Research Working Papers and The World Bank Economic Review. Topics include agriculture and rural development; business procurement; commodities, pricing, and trade; banking, finance, and investment; energy, industry, and mining; globalization; labor and income; legal and judicial issues; social and cultural issues; technology and telecommunications.
Chat with a Librarian