This research guide is to support the group project for MKT 300/302. It includes resources available through the Kresge Library and other data sources that provide marketing and advertising information. If you need assistance, please contact the Kresge Library (http://www.bus.umich.edu/kresgelibrary/contact.html).
Related Guides:
The following journals are available in full text online for University of Michigan users. Login is required for off-campus access to journals.
The following databases contain articles from newspapers, magazines, and trade publications in multiple industries. Enter keywords or company names to find articles about your topic.
Communication & Mass Market Complete
This database is provided through the University of Michigan Library. It contains coverage of more than 500 full-text journals in the communication and mass media fields.