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MKT 300/302 Marketing Management: Top Marketing Resources

Marketing Plan - Group Project

This research guide is to support the group project for MKT 300/302.  It includes resources available through the Kresge Library and other data sources that provide marketing and advertising information. If you need assistance, please contact the Kresge Library (

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Top Marketing Resources at Kresge Library

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Library Database Search

University of Michigan Library
Database Name Search

This search will return the names of databases the library subscribes to, databases of locally created materials, and databases available to anyone via open access.

Search for Marketing News and Articles

The following journals are available in full text online for University of Michigan users. Login is required for off-campus access to journals.


The following databases contain articles from newspapers, magazines, and trade publications in multiple industries. Enter keywords or company names to find articles about your topic.

Communication & Mass Market Complete

UM users

This database is provided through the University of Michigan Library. It contains coverage of more than 500 full-text journals in the communication and mass media fields.


Guide Created By

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Joel Scheuher
Kresge Hall, 4th Floor East, Suite K4511
700 East University Avenue
Ann Arbor, Michigan 48109-1234