MKT 300/302 Marketing Management: Top Marketing Resources

Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.

eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.

Full-text international market research reports, with coverage back to 1994. Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media. Reports from Freedonia, Kalorama, Mind Commerce, Packaged Facts, and Paul Budde Communication are included.

Technical notes: Some older reports may be in Microsoft PowerPoint format. There is a 1 year embargo on reports from Paul Budde Communication Pty Ltd. Includes Freedonia Focus Reports.

This database contains data and insight on industries, economies, and consumers worldwide. Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, brand shares, distribution, product ingredients, and packaging. Consumer behavior and economic factors are analyzed to identify future trends. Euromonitor Passport also has country profiles with economic, political, and geographic information.
Technical notes: Users may create a personal account to save results and research, create Alerts and get RSS feeds.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Euromonitor International."

SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.

Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.

Data on the demographic, psychographic and media use characteristics of users of products, brands and services from the Simmons National Consumer Study, National Hispanic Consumer Study and Simmons Cross-Platform Media Insights.

Business Source Complete contains articles from thousands of newspapers, trade publications, and key business magazines such as the Harvard Business Review. It also contains papers from leading academic journals across all major business disciplines.

Originally a joint-venture between Dow Jones and Reuters, Factiva contains articles from thousands of international newspapers and key business magazines such as the Wall Street Journal, Barron’s, Forbes, Newsweek, The New York Times, The Washington Post, Reuters Newswires, Dow Jones Newswires, and thousands of others.
Technical notes: Downloads are limited to 100 documents per PDF.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Factiva." Traders may not use this database.