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MKT 300/302 Marketing Management: Top Marketing Resources

Marketing Plan - Group Project

This research guide is to support the group project for MKT 300/302.  It includes resources available through the Kresge Library and other data sources that provide marketing and advertising information. If you need assistance, please contact the Kresge Library (http://www.bus.umich.edu/kresgelibrary/contact.html).

Related Guides:

Top Marketing Resources at Kresge Library

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Kresge Database Search

Kresge Database Search for articles, books, & more

 

Search for Marketing News and Articles

The following journals are available in full text online for University of Michigan users. Login is required for off-campus access to journals.

 

The following databases contain articles from newspapers, magazines, and trade publications in multiple industries. Enter keywords or company names to find articles about your topic.

Communication & Mass Market Complete

UM users

This database is provided through the University of Michigan Library. It contains coverage of more than 500 full-text journals in the communication and mass media fields.

 

Guide Created By

Joel Scheuher's picture
Joel Scheuher
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