This research guide is to support the group project for MKT 300/302. It includes resources available through the Kresge Library and other data sources that provide marketing and advertising information. If you need assistance, please contact the Kresge Library (http://www.bus.umich.edu/kresgelibrary/contact.html).
The following journals are available in full text online for University of Michigan users. Login is required for off-campus access to journals.
The following databases contain articles from newspapers, magazines, and trade publications in multiple industries. Enter keywords or company names to find articles about your topic.
This database is provided through the University of Michigan Library. It contains coverage of more than 500 full-text journals in the communication and mass media fields.