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Master of Accounting (MAcc): Industry and
/Market Research

Library Research Guide presented during MAcc Orientation.

Multi-industry Research Databases

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Industry Specific Databases

In addition to databases that cover multiple industries, Kresge subscribes to several industry specific databases. Some examples of these are Automotive (Automotive News, Ward's Intelligence), Information Technology (Gartner, IDC, Forrester), Energy (GlobalData Power), Healthcare (EvaluatePharma, GlobalData Medical Intelligence) and others. Please refer to the A-Z Database list for more specific descriptions or contact a librarian for assistance..

Consumer Information and Data

Kresge subscribes to a number of databases that highlight consumer preferences and demographics. Some examples of these are consumer behavior and research (Mintel, Euromonitor Passport, eMarketer, Statista) and demographics (Demographics Now, Simply Analytics, Statista).  Please refer to the A-Z database list for more specific descriptions or contact a librarian for assistance.