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MKT 603 Strategic Brand Management (Fall 2021): Brand Audits & Market Sizing

Guide for MKT 603 - Strategic Brand Management, from Professor Katherine Burson (Fall 2021)

About Brand Audits

Here are some useful tools for conducting a brand audit for your project.

Books to Explore

The Complete Marketer by Malcolm McDonald; Mike Meldrum
ISBN: 9780749466770
Publication Date: 2013-05-03
Marketing Value Metrics by Malcolm McDonald; Peter Mouncey; Stan Maklan
ISBN: 074946898X
Publication Date: 2014-10-03
How to Write a Marketing Plan by John Westwood
ISBN: 0749461713
Publication Date: 2011-01-01
Brand Meaning Management by Naresh K. Malhotra (Series edited by, Volume Editor); Deborah MacInnis (Volume Editor); C. Whan Park (Volume Editor)
ISBN: 1784419311
Publication Date: 2015-05-05
Brand Aid by Brad VanAuken
ISBN: 9780814434741
Publication Date: 2014-12-30
Designing Brand Identity by Alina Wheeler
ISBN: 9781118418741
Publication Date: 2012-10-11
Brand Psychology by Jonathan Gabay
ISBN: 0749471743
Publication Date: 2015-03-03

Journals to Explore

Journals