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MKT 603 Strategic Brand Management (Fall 2021): Getting

Guide for MKT 603 - Strategic Brand Management, from Professor Katherine Burson (Fall 2021)

Finding Advertising Data

Here are the key resources that will help you find advertising data for your project.



Psychology Resources

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Guide Created By

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Corey Seeman
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234