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MKT 430 BBA Marketing Capstone (Winter 2021): Company Resources
Course Guide for Marketing 430 - the BBA Marketing Capstone course taught by Katherine Burson and Amy Angell
D&B Hoovers has public and private company profiles for US and global companies. Profiles include company descriptions and history, financials and ratios, hierarchy/corporate family tree data, SWOT analysis, news, competitors, SIC industry codes, NAICS industry codes, SEC filings, and annual reports. The “Build a List” function allows users to create a company list based on numerous parameters
and filters. Industry content includes constituents and analysis that include RMA Industry Norms, MarketLine Industry Profiles, and Fredonia Focus reports.
Technical notes: Company lists downloads are limited to 100 records. If you encounter a login screen, all seats are in use. Try connecting using the “UM users” link or at a later time.
Technical note:If you encounter a login screen, all seats are in use. Try connecting at a later time. Subscription includes 25 seats which are shared across all 3 UM campuses.
Current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, bond ratings, capital stock, insider trading and supply chain for US and foreign companies. Mergent Online also provides access to Investext analyst reports. Help guide
Technical notes: Company reports and financials can be exported to Excel.
IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at firstname.lastname@example.org.
Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at email@example.com for more information.
Finding Company Advertising Spending
If you are searching for how much a company spends on advertising, there are a few key resources.
Content access is limited to Advanced Search and Creative options.
REDBOOKS contains information about advertising agencies and other commercial firms. For advertising agencies, the database includes information on an agency's specializations; its key personnel; its accounts and their associated brands; and its corporate hierarchy. For other commercial firms, it includes information on how much a firm spends on advertising, an extensive list of executives, including those in marketing; its advertising agencies with contact information; and a list of the firm’s brands.
Ad$pender from Kantar Media tracks advertising spending by companies, products, and brands across many media channels including network TV, cable TV, syndication, Internet, magazines, and outdoor advertising.
Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
Originally a joint-venture between Dow Jones and Reuters, Factiva contains articles from thousands of international newspapers and key business magazines such as the Wall Street Journal, Barron’s, Forbes, Newsweek, The New York Times, The Washington Post, Reuters Newswires, Dow Jones Newswires, and thousands of others.
Technical notes: Downloads are limited to 100 documents per PDF.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Factiva." Traders may not use this database.
ABI/INFORM contains articles from thousands of newspapers and key business magazines such as the Wall Street Journal, Financial Times, Barron’s, the Economist, and the New York Times. It also contains papers from leading academic journals across all major business disciplines.