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MKT 430 BBA Marketing Capstone (Winter 2021): Company

Course Guide for Marketing 430 - the BBA Marketing Capstone course taught by Katherine Burson and Amy Angell

Finding Company & Industry Information

To get good information on the company and industry you are researching, be sure to visit these resources. 


Finding Company Advertising Spending

If you are searching for how much a company spends on advertising, there are a few key resources. 


Finding Company News

You will want to get into the news resources to find what people are writing about in major advertising and industry newspapers and other news sources.

Other Company Resources

Managing Your Research Project

Here are some steps for you to take to complete your research project for MKT 430.

Some general hints to make your life easier:

  • Start early - Some items may not be as easy to find as you think.
  • Before you decide on a particular aspect for this project - it might be good to check and see if there is enough information.
  • Ask for help - we are here to help you.  
  • Question the numbers - if they look odd or surprising - they might be wrong.
  • Use news resources - this is going to be very important for looking at what they are saying, especially in the trade publications.