MKT 430 BBA Marketing Capstone (Winter 2021): Getting
Started

Ad$pender from Kantar Media tracks advertising spending by companies, products, and brands across many media channels including network TV, cable TV, syndication, Internet, magazines, and outdoor advertising.

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REDBOOKS contains information about advertising agencies and other commercial firms. For advertising agencies, the database includes information on an agency's specializations; its key personnel; its accounts and their associated brands; and its corporate hierarchy. For other commercial firms, it includes information on how much a firm spends on advertising, an extensive list of executives, including those in marketing; its advertising agencies with contact information; and a list of the firm’s brands.

Data on the demographic, psychographic and media use characteristics of users of products, brands and services from the Simmons National Consumer Study, National Hispanic Consumer Study and Simmons Cross-Platform Media Insights.

eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

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Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.