MKT 430 BBA Marketing Capstone (Winter 2020): Getting
Started

Ad$pender from Kantar Media tracks advertising spending by companies, products, and brands across many media channels including network TV, cable TV, syndication, Internet, magazines, and outdoor advertising.

Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.

• Help Guide

Content access is limited to Advanced Search and Creative options.
REDBOOKS contains information about advertising agencies and other commercial firms. For advertising agencies, the database includes information on an agency's specializations; its key personnel; its accounts and their associated brands; and its corporate hierarchy. For other commercial firms, it includes information on how much a firm spends on advertising, an extensive list of executives, including those in marketing; its advertising agencies with contact information; and a list of the firm’s brands.

SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.

Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.
Users will be required to provide their name and umich email prior to each session.

• Kresge guide for Simmons OneView

eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.

• Help Guide

Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.