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MKT 430 BBA Marketing Capstone (Winter 2020): Getting
Started

Course Guide for Marketing 430 - the BBA Marketing Capstone course taught by Katherine Burson.

Finding Advertising Data

Here are the key resources that will help you find advertising data for your project.

 

 

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Guide Created By

Corey Seeman's picture
Corey Seeman
Contact:
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234
734-717-9734
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