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MKT 430 BBA Marketing Capstone: Home

Strategic Marketing for Product and Brand Managers | Prof. Metzger | Winter 2022

Welcome!

Welcome to the MKT 430 guide! This page will point you to some secondary research tools where you can look for info on your industry. Click on the tab above that is closest to your project topic to be pointed to some specific databases and search strategies.

Don't hesitate to email Celia at caross@umich.edu if you're not finding what you need or if your team would like to set up a brainstorming session. Sometimes a 15-minute conversation can help you get over any research speed-bumps and unlock some nuances that can help you take your project to the next level! 

Or chat with a Kresge Librarian using the chat window if it is active. 

Chat with a Librarian

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