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Kresge Library Resources for GMBA Marketing Assignments: Getting Started

Instructions for GMBA Library Session Breakout Assignment

Instructions: Use your time in the Breakout Rooms (10 min) to review the database assigned to your group. NOTE: if you have technical difficulties have someone in the group share their screen. You can email us with any problems later.

What kind of information do you see? For example: what kind of industries are covered? Does the database include demographic information or statistics? Is the information US only or international/global?  

Each group needs one volunteer to report back on two ways this database might be helpful for marketing questions or assignments. 

Breakout Rooms Database Assignments:

1. MINTEL

2. Technavio

3. Euromonitor Passport

4. EMIS Emerging Markets

5. E-marketer

6. Frost & Sullivan

 

Librarian Contact Information:

Librarian Sally Ziph (sweston@umich.edu)
Librarian Mary Catherine Moeller (mcmoelle@umich.edu)
 
Kresge Librarians/Reference Desk (kresge_library@umich.edu)

Resources for GMBA Marketing Assignments

Get Help from Kresge Librarians

Email a Librarian

Librarian Sally Ziph (sweston@umich.edu)
Librarian Mary Catherine Moeller (mcmoelle@umich.edu)
Kresge Librarians (kresge_library@umich.edu)
 
 

UM Ross School of Business Kresge Library Services web page 

A-Z database list over 90 business databases. Use this list if Guide links do not work.

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