Instructions: Use your time in the Breakout Rooms (10 min) to review the database assigned to your group. NOTE: if you have technical difficulties have someone in the group share their screen. You can email us with any problems later.
What kind of information do you see? For example: what kind of industries are covered? Does the database include demographic information or statistics? Is the information US only or international/global?
Each group needs one volunteer to report back on two ways this database might be helpful for marketing questions or assignments.
Breakout Rooms Database Assignments:
1. MINTEL
2. Technavio
3. Euromonitor Passport
4. EMIS Emerging Markets
5. E-marketer
6. Frost & Sullivan
Librarian Contact Information:
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.
Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at kresge_library@umich.edu for more information.
Technical note:If you encounter a login screen, all seats are in use. Try connecting at a later time. Subscription includes 25 seats which are shared across all 3 UM campuses.
Email a Librarian
UM Ross School of Business Kresge Library Services web page
A-Z database list over 90 business databases. Use this list if Guide links do not work.