Instructions: Use your time in the Breakout Rooms (10 min) to review the database assigned to your group. NOTE: if you have technical difficulties have someone in the group share their screen. You can email us with any problems later.
What kind of information do you see? For example: what kind of industries are covered? Does the database include demographic information or statistics? Is the information US only or international/global?
Each group needs one volunteer to report back on two ways this database might be helpful for marketing questions or assignments.
Breakout Rooms Database Assignments:
3. Euromonitor Passport
4. EMIS Emerging Markets
6. Frost & Sullivan
Librarian Contact Information:
Email a Librarian
UM Ross School of Business Kresge Library Services web page
A-Z database list over 90 business databases. Use this list if Guide links do not work.