Kresge Library Resources for GMBA Marketing Assignments: Company Research

D&B Hoovers has public and private company profiles for US and global companies. Profiles include company descriptions and history, financials and ratios, hierarchy/corporate family tree data, SWOT analysis, news, competitors, SIC industry codes, NAICS industry codes, SEC filings, and annual reports. The “Build a List” function allows users to create a company list based on numerous parameters
and filters. Industry content includes constituents and analysis that include RMA Industry Norms, MarketLine Industry Profiles, and Fredonia Focus reports.
Technical notes: Company lists downloads are limited to 100 records. If you encounter a login screen, all seats are in use. Try connecting using the “UM users” link or at a later time.

Technical note:If you encounter a login screen, all seats are in use. Try connecting at a later time. Subscription includes 25 seats which are shared across all 3 UM campuses.

Current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, bond ratings, capital stock, insider trading and supply chain for US and foreign companies. Mergent Online also provides access to Investext analyst reports.
Help guide

Technical notes: Company reports and financials can be exported to Excel.

Orbis contains information about European, US, Canadian, South and Central American, Japanese, Chinese, and African companies, as well as banks and insurance companies. Financials, peer comparison, corporate ownership and deals are included.

Users are required to enter 'University of Michigan' in the 'Enter your organization's name' box to authenticate and use the database.