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ES 250 Introduction to Entrepreneurship: Industry and Market Research

Prof. Rashmi Menon Winter 2021

Multi-industry Research Resources


   Industry information is critical to competitive intelligence - the key is to define your industry and to be aware that many industries are made up of smaller, private companies.  In addition to using the databases below, remember to ask "Who cares?" about your industry and try to identify trade associations, government agencies and other relevant experts, professional groups and trade publications.  Remember that there are many other Ross databases that focus on specific industries, such as the Sports Business Research Network or Gartner Research for technology.

Other industry-specific resources

Technology - market and industry analysis, user and related statistics