Kresge Research Guides: ES 250 Introduction to Entrepreneurship: Industry and Market Research

Multi-industry Research Resources

Industry information is critical to competitive intelligence - the key is to define your industry and to be aware that many industries are made up of smaller, private companies. In addition to using the databases below, remember to ask "Who cares?" about your industry and try to identify trade associations, government agencies and other relevant experts, professional groups and trade publications. Remember that there are many other Ross databases that focus on specific industries, such as the Sports Business Research Network or Gartner Research for technology.

IBISWorld Industry Reports
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IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.

Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.
EMIS Emerging Markets
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International news, economic statistics, market and industry research. EMIS features global market research as well as country-based reports - in spite of the name you'll find US and North American coverage, and research from developed as well as emerging economies.

Other industry-specific resources

SBR Net
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Professional and amateur organized sport statistics, including attendance, broadcast and venue information, fan market data including viewership and social media use, team valuation and logo sales and more. Participation, consumer spending and related data by sport, including running, esports and martial arts.
GlobalData Medical Intelligence Center
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GlobalData Medical covers market data and analysis for marketed products, pipeline products, clinical trials, and deals for medical devices across several sectors. Therapy areas covered include anesthesia & respiratory, cardiovascular, dental, diabetes, ENT, general surgery, in vitro diagnostics, nephrology and urology, neurology, ophthalmic, orthopedic, and wound care.

Technology - market and industry analysis, user and related statistics

eMarketer
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Why use this?
- Great coverage of the electronic resource market
- Information on emerging technology
- Research about the Internet including online advertising and more
Video tutorials:
Tutorial Access Demo
Forrester
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- Market, industry and technical research covering the Internet economy, web design, digital marketing, site technology, and cases.
- Specific markets include a variety of vertical industries, including automotive, B2B and consumer retail
Email alerts available.
Gartner
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Why use this?
- Great coverage of technology
- Some reports are not accessible through the library's subscription
Email alerts available