Kresge Research Guides: STRATEGY 302 Business Strategy : Airlines: Consumer and demographic data

Consumer demographic data

SimplyAnalytics
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Demographic and consumer data for the United States, including US Business and residential surveys, consumer expenditure and price data, retail sales data and more. Data can be broken down by zip code, address or block group and downloaded into Excel, SimplyMap map functions or other mapping software. Want to know how much was spent on clothing in Ann Arbor last year? SimplyMap can help!
Demographics Now
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DemographicsNow provides comprehensive business and residential demographic information from the US Census, and additional data from other consumer surveys, including Simmons/Experian National Consumer Surveys. Data can be downloaded into Excel or .pdf formats, or used with the database's mapping software to create presentation-ready maps.

Social Explorer
Social Explorer contains data from the first Census in 1790 to the present day. Using their data, the user can generate maps of population or specific demographic variables by location, as well as reports.
American Fact Finder - US Census
American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys, including the American Community and Housing surveys, the Economic Census and annual Commodity Flow Survey.

Best and Worst Airlines - Consumer Reports
55,000 Consumer Reports readers rate carriers on staff service, seat comfort, pricing transparency and more
Air Travel Consumer Reports - US Department of Transportation
The Air Travel Consumer Report is a monthly product of the Department of Transportation's Office of Aviation Enforcement and Proceedings (OAEP). The report is designed to assist consumers with information on the quality of services provided by the airlines.

Mintel
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Mintel's travel industry coverage features market data and consumer survey results on US Airlines - including specific data on airline travel on JetBlue, Southwest and Spirit, demographic data, purchasing decisions, frequent flyer programs and related research on business and vacation travel and travel booking.