Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

STRATEGY 302 Business Strategy : Airlines: Introduction

Prof. Anu Nagarayan Fall 2019

Researching for Strategy 302



  This guide contains resources selected and recommended by your Kresge Librarian that will be helpful for your STRATEGY 302 term project on the airline industry. If you have questions, please email: With over 100 databases available to the Ross Community, there are many suggestions that we can make for additional resources to help you with your project. 

Strategic Planning and Competitive Advantage - Readings

All About Strategic Planning

  • From the Free Management Library, general information and links to other pages dedicated to planning methods and models

Strategy Methods, Models and Theories

  • Links to information on strategic planning and methodologies from Balanced Scorecard to Value Stream Mapping and everything in between!
  • Registration for the 12Manage site is free

HBS@Work - Harvard Business Executive Program

  • Key articles and other media devoted to strategic management
  • Free registration for the HBS@Work site for article access

The Five Competitive Forces that Shape Strategy

  • Michael Porter's influential Five Forces theory has been used by business strategists for over thirty years

The General Theory of Employment, Interest and Money

  • John Maynard Keynes' 1937 article on the market economy

The Historical Development of the Strategic Management Concept

Shaping Strategy in a World of Constant Disruption

  • The legendary scientist on strategy, from the Harvard Business Review; you'll also want to check out his website for additional content

Strategy-as-practice: A review and future directions for the field

Chat with a Librarian

JavaScript disabled or chat unavailable.

Guide Created By