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STRATEGY 302 Business Strategy : Airlines: Introduction

Prof. Anu Nagarayan Fall 2019

Researching for Strategy 302

 

 

  This guide contains resources selected and recommended by your Kresge Librarian that will be helpful for your STRATEGY 302 term project on the airline industry. If you have questions, please email: berdish@umich.edu. With over 100 databases available to the Ross Community, there are many suggestions that we can make for additional resources to help you with your project. 

Strategic Planning and Competitive Advantage - Readings

All About Strategic Planning

  • From the Free Management Library, general information and links to other pages dedicated to planning methods and models
     

Strategy Methods, Models and Theories

  • Links to information on strategic planning and methodologies from Balanced Scorecard to Value Stream Mapping and everything in between!
  • Registration for the 12Manage site is free
     

HBS@Work - Harvard Business Executive Program

  • Key articles and other media devoted to strategic management
  • Free registration for the HBS@Work site for article access
     

The Five Competitive Forces that Shape Strategy

  • Michael Porter's influential Five Forces theory has been used by business strategists for over thirty years
     

The General Theory of Employment, Interest and Money

  • John Maynard Keynes' 1937 article on the market economy
     

The Historical Development of the Strategic Management Concept
 

Shaping Strategy in a World of Constant Disruption

  • The legendary scientist on strategy, from the Harvard Business Review; you'll also want to check out his website for additional content
     

Strategy-as-practice: A review and future directions for the field

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