LA Exec MBA MAP: Airbnb

IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends.

Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.

Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.

eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.

EMIS includes company profiles, news, market reports, country reports, and data on global emerging markets. EMIS is also a clearing house for several industry research and market firms such as Allied Market Research, Arizton Advisory and Intelligence, BIS Research, BMI Research, BuddeComm Telecom Reports, Economist Intelligence Unit (EIU) Industry Reports, GlobalData, MarketLine, Mordor Intelligence, and Oxford Economics.
Technical notes: Users can create individual profiles in EMIS (under the account icon) to gain access to all the customization options, such as personalized dashboards, saved searches, and email alerts.

Gartner is a leading research firm that focuses on information technology across multiple sectors and functions. Gartner’s signature Hype Cycle highlights phases of technology from the innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, to the plateau of productivity. Primers give a succinct overview of new technologies. Market Guides highlight key vendors in an IT specialty.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Gartner."

International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics. IDC PlanScapes present a road maps for IT professionals to follow for deploying technologies for enterprise use.

More details about the IDC report and document types is available at IDC.

Forrester produces reports on technology trends across a variety of industries and business topics. Examples of industry analyses include financial services, retail, healthcare, manufacturing, energy, information technology, among others. Coverage areas include Business and IT alignment, innovation, application development & management, digital marketing, supply chain management, e-commerce, enterprise content management, and many others. The Forrester Wave™ shows major players in and industry and their positions as leaders, strong performers, contenders, and challengers. Playbooks assist executives with implementing business processes.
Technical notes: This resource requires a one-time registration to create a user account with Forrester.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Forrester." Output may not be used to ultimately benefit companies.
Technical notes: This resource requires a one-time registration to create a user account with Forrester.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Forrester." Output may not be used to ultimately benefit companies.

Frost & Sullivan is a research and consulting firm that tracks trends across a wide variety of industries. Examples include aerospace, agriculture, automotive, banking, electronics, energy, environment, healthcare, information technology, manufacturing, media, materials, oil & gas, security, telecom, With a strong emphasis on technology and markets, research focuses on competitive intensity, customer dynamics, industry convergence, disruptive technologies, global mega trends, new business models, and emerging markets.

This data tool leverages Census data to identify companies and revenues by product category in specified geographic areas around the US. It also can track population makeup of individuals on parameters such as age, gender, race, household size, household income, education attainment, marital status, and language spoken. Geographic regions can be filtered to Census tracts, core-based statistical areas, designated market area, states, counties, zip codes, and many other options.

SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.

Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.