Each report in Mintel is slightly different. Listed below are some of the more commonly available types of information for Mintel reports:
Overview
- Scope & Themes
- Executive Summary
- Issues & Insights
Market
- Trends
- Market Drivers
- Market Size and Forecast
- Competitive Context
- Retail Channels
- Segments
Consumer
- Consumer Attitudes and Preferences
- Behavior Changes
- Usage
- Purchase Factors
- Race & Hispanic Origin Data
Brand/Company
- Leading Companies
- Brand Share
- Innovations
- Marketing Strategies
- Social Media
Data
- Downloadable tables that provide data to support the research and analysis provided in the report.
Remember: Each report will be different and some sections may not be available in the report you want.
