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Database Guide - Mintel: What's in a Report?

Report Contents

Each report in Mintel is slightly different. Listed below are some of the more commonly available types of information for Mintel reports:

Overview

  • Scope & Themes
  • Executive Summary
  • Issues & Insights

Market

  • Trends
  • Market Drivers
  • Market Size and Forecast
  • Competitive Context
  • Retail Channels
  • Segments

Consumer

  • Consumer Attitudes and Preferences
  • Behavior Changes
  • Usage 
  • Purchase Factors
  • Race & Hispanic Origin Data

Brand/Company 

  • Leading Companies
  • Brand Share
  • Innovations
  • Marketing Strategies
  • Social Media

Data

  • Downloadable tables that provide data to support the research and analysis provided in the report.

Remember: Each report will be different and some sections may not be available in the report you want.