ES 715 Entrepreneurial Business Basics: Industry and Market Research

IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.

Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.

EMIS includes company profiles, news, market reports, country reports, and data on global emerging markets. EMIS is also a clearing house for several industry research and market firms such as Allied Market Research, Arizton Advisory and Intelligence, BIS Research, BMI Research, BuddeComm Telecom Reports, Economist Intelligence Unit (EIU) Industry Reports, GlobalData, MarketLine, Mordor Intelligence, and Oxford Economics.
Technical notes: Users must create individual accounts in EMIS and login in order to download or export data from the database.

Monthly and annual statistics, market research, media reports and brand’s share-of-market for dozens of sports from archery and backpacking to football and basketball.

GlobalData Medical covers market data and analysis for marketed products, pipeline products, clinical trials, and deals for medical devices across several sectors. Therapy areas covered include anesthesia & respiratory, cardiovascular, dental, diabetes, ENT, general surgery, in vitro diagnostics, nephrology and urology, neurology, ophthalmic, orthopedic, and wound care.

eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.

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International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics. IDC PlanScapes present a road maps for IT professionals to follow for deploying technologies for enterprise use.

More details about the IDC report and document types is available at IDC.

Gartner is a leading research firm that focuses on information technology across multiple sectors and functions. Gartner’s signature Hype Cycle highlights phases of technology from the innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, to the plateau of productivity. Primers give a succinct overview of new technologies. Market Guides highlight key vendors in an IT specialty.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Gartner."

Forrester produces reports on technology trends across a variety of industries and business topics. Examples of industry analyses include financial services, retail, healthcare, manufacturing, energy, information technology, among others. Coverage areas include Business and IT alignment, innovation, application development & management, digital marketing, supply chain management, e-commerce, enterprise content management, and many others. The Forrester Wave™ shows major players in and industry and their positions as leaders, strong performers, contenders, and challengers. Playbooks assist executives with implementing business processes.
Technical notes: This resource requires a one-time registration to create a user account with Forrester.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Forrester." Output may not be used to ultimately benefit companies.
Technical notes: This resource requires a one-time registration to create a user account with Forrester.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Forrester." Output may not be used to ultimately benefit companies.