ES 715 Research Resources
How to research competitors and industry peers
Finding data for valuation and performance analysis
Using market and industry analysis and data
Consumer demographic and survey data
Welcome to the ES715 research guide, with resources to help you with your coursework and projects. We've selected some particular resources that will be useful in the course - but please don't hesitate to use the email link in the contact box on this page if you have any questions or would like to discuss your research in more detail!
Ross School of Business provides access over 100 business-focused databases in addition to the database and print resources available through the University of Michigan Library. You can also browse and access these databases from the A to Z Database Listing on the Kresge Library Services website. Here are some other links you'll want to bookmark on the site:
The Research Librarians at Ross Kresge Library Services are available to help you with all of your research needs for your courses, projects, club activities, case competitions, recruiting and more. We help Ross students and students from all across the UM campus requiring business research knowledge and skills, business models and planning templates, and industry and company data resources - email us or use the online chat during regular business hours to get started with your questions!
