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BA 200 - Research and resource guide: Introduction

BA200 Research Guide

Welcome! This BA200 research guide is designed to support you and your team as you work on Research Paper #1 (Customer Value Proposition) and Research Paper #2 (Stakeholder Analysis & Corporate Citizenship).

Be sure to check out all of the tabs for links to research databases, writing guides and other helpful information.

BA200 Research Paper Descriptions

Research Paper 1: 

Research paper 1 will focus on your company and the industry they operate in. You'll also delve into their customer value proposition. See assignment description attached below for further instructions. 

  • DUE Sunday, October 22nd, 2017 by 11:59pm (Eastern time)
  • In-class work dates*: Tues/Wed/Thurs October 3/4/5
  • Research Paper 1 assignment: See Canvas or attached file below.


Research Paper 2: 

Research paper 2 will remain focused on your company from Paper 1 but this time examine their stakeholders as well as their corporate citizenship. See assignment description attached below for further instructions.

  • DUE Sunday, December 3rd, 2017 by 11:59pm (Eastern time)
  • In-class work dates*: Tues/Wed/Thurs November 14/15/16
  • Research Paper 2 assignment: See Canvas or attached file below.


*Each section will have a librarian supporting them during the in-class workdays. You can also ask the Kresge Library for help anytime! 

Ask for help with your paper!

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